A pending order is when people decided not to purchase or they really did have an error but decided not to contact you.  Our clients deal with pending in different ways, some will contact them and ask them if they had a problem or a question about the product .. others will pretty much ignore them but keep a watchful eye to make sure that the number of pending does not go out of their normal percentage of pending versus paid. Have you ever started to purchase something online but then stopped? that is what a pending is.

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